The African Consumer: Focus on Nigeria, September 2014

SA-NCC in Association with the Gordon Institute of Business Science (GIBS)

Speakers:
- Simon Freemantle, Senior Political Economist, Standard Bank Research
- Regan Robinson, International Sales Executive: Africa, PriceCheck
- Adenrele Oni, CEO, First Bank of Nigeria Mortgages and SA-NCC President
- Dr Lyal White, Director, Centre for the Dynamic Markets at GIBS

Simon Freemantle shared the findings of a new report produced by Standard Bank, “Understanding Africa’s Middle Class,” which examines the behaviour of consumers in different income segments and the growth trajectory of consumer markets from 1990 up to 2030, across 11 economies in Africa.             
Regan Robinson addressed the issue of online shopping in Nigeria, looking at the trends of this fast-growing segment of consumers in Africa’s biggest economy, highlighting what is driving this growth